search engine optimisation (SEO)


Our specialist search engine optimisation (SEO) services focus on delivering increased presence and traffic to the destinations we create.

All activity is carefully planned, implemented and monitored to ensure it returns value for our clients and delivers on its objectives.

Search engine optimisation is more than simply understanding the changing landscape of ranking factors which influence Google results every year. It is about understanding what information people really want when they search based on the search queries they use, the devices they browse with and their geographical location. Most importantly, search engine optimisation is about helping shape the quality user experience on the destination pages where people land on when they click on a search result.

There are many factors that contribute to a quality user experience.

In order to take advantage of natural search traffic your SEO strategy has to be one that aims to make your website the best result for a customer searching for your products and services.


SEO Strategy

At Mersey Print, we’re proud to be an SEO agency focused on researching your customers, competitors and search engine landscape. We’re able to develop a profound understanding of your existing demands and how to meet them, selecting the right SEO strategy to help clients achieve their goals.

Google and other search engines are constantly evolving to reflect the complexity of human behaviour during search. Google itself has evolved into an incredibly intelligent engine, capable of measuring user engagement and the relevance and performance of your website. This means that developing strategies solely focused on content and keywords is no longer an option. To increase your search visibility in the age of Google, there needs to be a deeper focus on full circle user experience. This starts from what your customers would search to how your website will engage, convert and retain them.

To ensure SEO success, our methodology begins by assessing the maturity of your search footprint, scoping your bespoke strategy and prioritising it to increase performance as quickly as possible. This includes:

  • Search Strategy
  • Search Engine Market Research
  • Competitor & Keyword Research
  • Content Strategy & Planning
  • PR Strategy & Planning
  • Digital Content Creation
  • Content and Outreach
  • User Engagement Evaluation
  • Technical SEO
  • Ecommerce SEO
  • Local SEO
  • Google Penalty Recovery
  • Reporting & Analysis

User Engagement

Our SEO Consultants work closely with the User Experience, Design, Content and Technical Development teams to ensure that search is considered in every page of your website and that the user journeys fulfill the expectations of your users.

The Popularity Factor in Today & SEO

Google favours popular websites and there are a number of ways to find out if your website is popular, from links to follows and shares to brand citations to brand searches. Considering these elements is vital for a successful search strategy.

Once we understand your audience, we will collaborate with the specialists whose involvement makes all the difference. Our aim is not to buy thousands of irrelevant links that will never help; instead, we focus on earning links that will send high amounts of direct click-through traffic.

SEO has evolved into a very complex discipline spreading into UX design, technical development and PR. To be successful, you must understand your audience, research your competitors, nurture relationships with regional and national publications and media outlets and most of all, focus on the user experience your customers get on your website. A full service agency methodology is no longer an option, it is a must.

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